Commercialisation of Technological Innovation
From technological innovation
to first customers and scalable sales.
Is your product nearly fully developed and now you are focusing on sales?
Are you wondering who your actual customers are?
You believe in your product but unfortunately have few or no customers for your technical product yet?
Akkus Strategy & Execution GmbH supports technology-driven companies in developing go-to-market strategies, market entry strategies and structured sales processes - from market positioning to the first customers.
Get in Touch
Is your innovation close to market entry?
Now is the right time to define your sales strategy.
Let's discuss target markets, positioning and first customers - so your innovation successfully enters the market.
Contact
Get in Touch
How We Translate Innovation into Market Success
We guide technology-driven products from market hypothesis to first customers - with clear market positioning, structured go-to-market strategy and operational sales execution.
Our focus: revenue over presentations
We don't primarily help startups convince investors.
We help startups convince customers.
Because long-term business success is built on paying customers, recurring revenue and a scalable sales process.
Our Approach
How we successfully bring technology-driven products to market
Target Audience
Startups defining their go-to-market strategy for their technical product and needing support in execution
Growing companies looking to strategically optimize their sales approach
Companies introducing new products or entering new markets
Companies seeking interim Commercial Leadership
Services
Go-to-Market Strategy
Comprehensive strategy development to bring your product to market effectively, including market analysis, competitive positioning, and channel selection.
- Developing a clear sales and market entry strategy
- Customer segmentation
- Building an actionable plan with clear priorities and measurable goals
Messaging & Positioning
We craft clear, compelling messages (USPs) that truly resonate with your target audience while staying true to your values and personality as a founder.
- Developing the value proposition
- Formulating authentic messages connecting founder values and customer needs
- Translating technical excellence into marketable messages and identifying the audience that recognizes and values your product
Interim Commercial Execution
Hands-on leadership to implement and execute your sales strategy, closing critical gaps in your commercial team.
- Operational execution of the go-to-market strategy with a focus on measurable results
- Support in customer acquisition, pricing, and sales conversations
- Pipeline management
Channel Strategy & Customer Acquisition
Identifying and optimizing the most effective channels to reach your target customers and drive acquisition.
- Channel selection and prioritization
- Development of partner ecosystems
- Customer acquisition strategy
From Innovation to First Customers - Selected Projects
Three examples of how we support technology-based products with market entry, sales channel validation and acquiring first customers.
Climate Technology & Smart Agriculture
From technology to first market access – A Swiss climate-tech company with solutions for smart irrigation and weather monitoring was preparing to enter international markets and needed clear market hypotheses and a structured sales infrastructure.
- Development and structuring of market hypotheses for prioritised target markets
- Sharpening of USP and market positioning of the technology
- Setup of a CRM system and structured sales pipeline
- Creation of international pitch decks for partners and institutional stakeholders
- Preparation of an international roadshow with qualified conversations and potential leads
Food Technology & Functional Beverages
An innovative product from Ticino based on a novel whey processing method sought to grow beyond its regional recognition into German-speaking Switzerland. The goal was to develop a clear market positioning and establish initial sales channels.
- Development of a market entry strategy for German-speaking Switzerland
- Sharpening of brand messaging and positioning
- First placements in selected retail outlets
Biotechnology & Science-based Skincare
Science meets market – A scientifically developed cosmetics line based on an innovative whey processing method tested the hypothesis of using pharmacies as a central sales channel in the premium segment.
- Development of brand positioning and value proposition
- Building a sales structure for pharmacies
- First pharmacies acquired as customers and sales hypothesis validated
What We Are
- Strategic partner for market entry
- Connecting strategy and execution
- Structure for sales and market access
What We Are Not
- Not a marketing agency
- Not a pure strategy consultancy
- Not short-term sales outsourcing
Get in Touch
Is your innovation close to market entry?
Now is the right time to define your sales strategy.
Let's discuss target markets, positioning and first customers - so your innovation successfully enters the market.
Contact
Get in Touch
About Akkus Strategy & Execution GmbH
Akkus Strategy & Execution GmbH supports technology-driven companies in successfully bringing their innovation to market - from strategic positioning to building initial sales structures.
About Akkus Strategy & Execution GmbH
In 2025, Yasemin Josefina Akkus founded Akkus Strategy & Execution GmbH in Zurich. The company supports startups with technically strong, high-quality products on their path to marketable and scalable growth.
We combine strategic thinking with operational execution – always data-driven, honest, and on equal footing. Our work begins where product passion meets market reality: We structure sales, create demand, and translate complex ideas into commercial success.
Our Values
Partnership
We work with founders, not for them – on equal footing, with respect and clarity.
Substance
Decisions are based on numbers, data, and facts – not gut feeling.
Execution
Strategy is only as good as its execution. We don't just think, we do.
Our Mission
Our mission is to enable technological innovations to access the market: structured, data-driven and with a focus on real customers.
How We Work
Hands-on, side by side with founders, from strategy sessions to day-to-day execution.
Commercialising innovation
How we think about growth
Many companies invest considerable resources in technology development and fundraising. The decisive step comes afterwards: successful commercialisation.
Akkus Strategy & Execution helps companies turn innovations into customers, revenue and sustainable growth.
Our ambition is to help companies reach the commercial goals that investors expect from a successful round of funding.
Our focus is not on the next funding round, but on the commercial results that justify it.
Frequently Asked Questions
What founders ask us most about commercialising innovation and winning their first customers.
General
Winning your first customers
Go-to-market & product-market fit
Sales & CRM
Positioning & value proposition
Customers over capital
Interim sales leadership & fractional CRO
Cleantech, deep tech & innovation
What we don't do
A Network for Execution
For projects, we draw on a curated network of specialists in technology, data, design and commerce.
Yasemin Josefina Akkus
COMMERCIAL STRATEGY & EXECUTION
Founder and managing director with eight years of experience in commercial strategy and execution. With a background in fintech, investment management, and banking, she combines strategic acumen with strong implementation skills—and helps founders translate complex products into scalable market successes.
Strategic Analysis, Planning & Competition – Executive Module, Universität St. Gallen (HSG)
M.Sc. International Business—Sustainable Finance, Maastricht University
B.Sc. Economics and Business Administration, Goethe University Frankfurt
Sultan Akkus
BUSINESS DEVELOPMENT DIRECTOR
Business Development expert with experience in the pharmaceutical industry and working in highly regulated, innovation-driven environments. Through sound needs analysis, professional handling of sensitive information, and a deep understanding of development and decision-making processes, she supports companies in bringing protected technologies, complex products, and IP-based solutions to market in a structured and trust-based manner.
Barry Azihuwa
BUSINESS INTELLIGENCE
Data and technology expert with experience in business intelligence, software development, and automation. Combining analytical thinking with strong implementation skills, he helps organizations design systems and processes that enable scalable growth.
M.Sc. Technology Entrepreneurship, Karlsruhe University of Applied Sciences (HKA)
B.Sc. International IT Business, Karlsruhe University of Applied Sciences (HKA)
Boris Azihuwa
E-COMMERCE STRATEGY
E-commerce expert focused on marketplace optimization, direct-to-consumer strategies, and performance marketing. Combines analytical thinking with sales expertise—supporting the development and scaling of digital business models.
Uroš Savić
UX & PRODUCT DESIGN
UX and product designer with over ten years of experience in data, analytics, and AI projects. As User Experience Lead at Swisscom and founder of Clairvoyant Design, he helps companies design complex data products that are user-friendly, visually clear, and brand-appropriate. He combines design expertise with technological understanding to create digital experiences that make an impact.
M.A. Graphic Design, College of Contemporary Arts Belgrade
You have a strong product –
we help you win the market for it.
Get in Touch
Is your innovation close to market entry?
Now is the right time to define your sales strategy.
Let's discuss target markets, positioning and first customers - so your innovation successfully enters the market.